Projects

Hotel Operators – for Middle East Clients

we have thorough experince in handling the search and selection processes for hotel and restuarant operators and negotiate contracts for management or franchises . below are a few of the many properties we have handled individually or as a team. RITZ CARLTON HOTEL GROUP   Al Bustan Palace Hotel in Muscat, Oman rebranded from Intercontinental to Ritz Carlton Hotel Group   MÖVENPICK HOTELS   A new project for one of Oman’s Pension Funds. Searched and selected Mövenpick ...

E-Tourism and Information Technologies

Design and operation model of a service center for tourists in mega-resort Village Nature, France   Client : Regional Government of Paris-Île-de-France, France Villages Nature is a nature & family themed mega self-contained resort located near Disneyland Paris (opening: 2016; 500 ha, 1 700 cottages, … ) A tourism office will be implemented in the resort in order to encourage it’s clients to discover the surroundings and impact positively on the local economy. Our mission ...

Institutional Support

Diagnosis of the Tourism Institutional and Regulatory Framework in the WAEMU   Client : West African Economic and Monetary Union (WAEMU) In partnership with the leading consultancy firm Performance Management Consulting based in Dakar, Horwath HTL made a diagnosis of the tourism institutional and regulatory framework in all WAEMU countries. The work included the following steps : Analysis of relevant laws and regulations regarding opening and management of all tourism companies Analysis ...

Sustainable Tourism Strategies Destination Strategies

Ecotourism development and sea turtles protection in Surinam and French Guyana Client : WWF WWF has been put in charge of an international public conservation program for the Caribbean area, with two major intervention plans : directly protecting the turtles and promoting knowledge and public education. Ecotourism is one of the sustainable tools for an effective mass education towards both local population and external tourists. The scope of this work included a market study, ...

Sustainable Tourism Strategies Financing

Strategic financing of sustainable tourism, French Development Agency, Worldwide Client : French Development Agency Horwath HTL was mandated by the French Development Agency to benchmark the financing of sustainable tourism worldwide. Our scope of work included: Overview of sustainable tourism’s current situation (international initiatives and market demand for this type of tourism) Fact sheets for 40 emerging and developing countries and for 35 exemplary sustainable tourism projects Description of the different ways ...

Tourism Development Framework – National Level

Strategy of Tourism Development in the Republic of Kazakhstan Client : Kazakhstan Industry and Development Institute In 2012, Horwath HTL network  (Zagreb, Paris, Moscow offices), was mandated by the Kazakhstan Industry Development Institute (KIDI) to elaborate the first tourism policy and objective-setting document  in the country. Our scope of work included building a Strategic vision of tourism by 2020, as well as planning and implementation of the Kazakh tourism development program (evaluation ...

Tourism Development Frameworks – Regional Level

Tourism and Leisure Development of Paris Île-de-France Region, France Client : Regional Tourism Committee of Paris-Ile-de-France The aim of the mission was to develop a regional plan for tourism and recreation for the period 2010/2020. The first part of the assignment focused on a diagnosis of the current profile and trends of tourism for greater Paris. Horwath HTL then assisted the Committee in developing its long-term strategy and corresponding action plan. Horwath HTL ...

Tourism Development Strategies

 Tourism Development Frameworks – Local Level  Tourism Development Frameworks – Regional Level  Tourism Development Frameworks – National Level  Sustainable Tourism Strategies – Financing  Sustainable Tourism Strategies - Destination Strategies  Institutional Support  E-Tourism & Information Technologies     Tourism Development Framework-Local Level Tourism development strategy in Reims Champagne   Client : Reims Champagne tourist office In 2012, the Reims Champagne tourism office has commissioned Horwath HTL to develop a Tourism development strategy for Reims Champagne. It includes a ...

Destination Marketing – Marketing Plan

Five years Marketing plans for eleven parks, museums, zoos and aquariums in France   Client : Compagnie des Alpes (ex-Grévin Group) Analysis of the marketing aspects of the eleven Compagnie des Alpes amusement parks in France and Europe (amongst which Aquapark, Asterix park, Bagatelle, Fort Fun, France Miniature, Grevin, St Malo Aquarium, Pleasurewood) and understand their evolution on a period of five years. It relied on a marketing diagnosis of the tourist attractions, an ...

Brand Strategies

Regional tourism brand development, PACA, France Client : Regional Tourism Committee of Provence-Alpes-Côte d'Azur Horwarth HTL assisted the Regional Tourism Committee of PACA in defining the marketing component of their regional tourism brand development. It relies on qualitative and quantitative client surveys conducted on outbound markets (Ipsos), on a benchmark of comparable regions and on the auditing of resources. City of Zagreb (Croatia) branding strategy with promotion plan on international markets Client : City ...
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