Destination Marketing – Marketing Plan
Five years Marketing plans for eleven parks, museums, zoos and aquariums in France
Client : Compagnie des Alpes (ex-Grévin Group)
Analysis of the marketing aspects of the eleven Compagnie des Alpes amusement parks in France and Europe (amongst which Aquapark, Asterix park, Bagatelle, Fort Fun, France Miniature, Grevin, St Malo Aquarium, Pleasurewood) and understand their evolution on a period of five years.
It relied on a marketing diagnosis of the tourist attractions, an ...